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About the Programme

The Diploma in DIGITAL MARKETING aims to help students obtain relevant knowledge, skills and aptitude to meet the job requirement in the field of computing. Students will utilize current computing tools and techniques and apply these knowledge and interpreting information to solve problems.

The programme is developed with the help of industrial experts in various Digital Marketing sectors and industries. The syllabus of the programme is also kept up to date by infusing its contents with the latest and recent developments occurring within the many technology-related industries in Malaysia and around the world. This ensures that students of this programme will be acquitted with the latest trends and information to help them stay relevant and competitive in the Digital Marketing industry.

Study Method

Hybrid (On-campus and/or online)

Intakes

January, May and September

Study Mode

Full Time & Weekend Class

Duration

Full-time = 2 years 6 months

Teaching and Learning

1

Lectures

2

Notes

3

Tutorials

4

Quizzes

5

Projects

6

Group Work

7

Presentation

8

Case Study

9

Practical sessions (visits, field trips, and etc)

Career Opportunities

The Diploma in DIGITAL MARKETING offered by Cyberlynx International College will help in the increase and development of basic-skilled manpower in the Digital Marketing industry in Malaysia. It will help prepare students to be productive employees in the increasingly complex business and Digital Marketing environment both locally and internationally. The career opportunities are:

  • Content Manager & Content Strategies
  • VR Developers & Editors
  • SEO & SEM Specialist
  • UX Designer
  • Email Marketing Specialist
  • Digital Marketing Managers & Directors
  • Analyts and AI Specialist

What Will I Study

Year 1 / Semester 1

  • Introduction to Business
  • Principle of Management
  • Microeconomics

Year 1 / Semester 2

  • Consumer Behaviour
  • Macroeconomics
  • Creative Production and Presentation
  • Business and Company Law
  • Marketing Research

Year 1 / Semester 3

  • Personal Selling
  • International Marketing
  • Channel of Distribution
  • Marketing Management
  • Ethical Issue in Marketing

Year 2 / Semester 1

  • Integrated Marketing Communication
  • Retail Management
  • Academic English

Year 2 / Semester 2

  • Social Media Marketing
  • Technopreneurship
  • Digital and Service Marketing
  • Digital Marketing Fundamental
  • Business Data Analytics

Year 2 / Semester 3

  • General Language Training
  • Bahasa Melayu Komunikasi 1
  • Co-Curriculum Management
  • Falsafah dan Isu Semasa
  • Bahasa Kebangsaan A
  • Decision Making Skills

Year 3 / Semester 1

  • Moral Studies
  • Islamic Studies

Entry Requirements

  • Pass SPM/SPMV with minimum 3 credits in any subject; OR
  • Pass UEC with at least Grade B in 3 subjects; OR
  • Pass O-Level with at least Grade C in 3 subjects; OR
  • Pass SKM Level 3 in the related discipline; AND
  • Pass SPM with at least 1 credit in any subject; AND
  • Attended consolidation program (if necessary); OR
  • Pass Sijil Kolej Komuniti similar with Level 3 MQF in the related discipline; AND
  • Pass SPM with at least 1 credit in any subject; AND
  • Attended consolidation program (if necessary); OR
  • Pass certificate (Level 3 MQF) in the related discipline with at least CGPA 2.00; OR
  • Pass STPM or similar with at least Grade C (NGMP 2.0) in 1 subject; OR
  • Pass STAM (maqbul); OR
  • Other requirements are considered as similar.